Student Brief/ Packaging

Duration/ 4 days

Concept/ Conceptualised the brand story for soap targeted at vegans. A monk saved an injured man in the woods, healed him, and imparted the craft of making natural soap. The patterns were inferred from monks chanting in the monastery, echoing ripples in calm waters. The name Re_ was intended to play on words such as Re-energise, Refresh, Reconnect etc, using handwritten suffix.